JAZZ JUST LIKE THIS was born thanks to some of the greatest Italian artists who wanted to celebrate the birth of Birdbox Records. And the event is done in style.
JAZZ JUST LIKE THIS: because reviews are not all the same. Some of them contain the stigma and the opportunities of their time. If record labels are still being born, if artists are choosing with whom and how to make a musical review by betting on new technologies, it doesn’t only mean that music is not stopping, but that it’s trying to reinvent new scenarios.
The movement of disorder that has been thought and from which the initiative arises contains within itself the philosophy of Birdbox Records: to support the unexpressed potential of an idea of jazz fed of an absolute stylistic freedom, which thrives through fusion, ethno, free, pop, funk temptations. It makes people talk about it without the hermetic factors that may have contributed in the past to an idea of elitism.
Birdbox Records is also aware that technologies have changed. The way we enjoy music has changed. The same artists recognize streaming and digital platforms as an opportunity. They are oriented to choose to be supported by an avant-garde audio and video equipment and by a brand new direction for the genre. Jazz must be brought where it hasn’t been yet, aiming at the new generations, the non-experts, all those who are still willing to be surprised.
JAZZ JUST LIKE THIS from April 9th to September 23rd on a streaming platform.
7 concerts, 22 artists, more than 60 songs, including unreleased ones, over 11 hours of superb music and extraordinary shootings, a review that is also dedicated to specials, interviews, anecdotes, semi-serious confessions, educational moments and backstage with great names from Italian and international jazz.